Fair Housing and AI use
How this service is built around Fair Housing, what it refuses to do, and the part that stays yours.
Last updated Oct 30, 2026
The short version
Automation makes a bad habit faster. If a process would steer one buyer away from a neighborhood, running it on every lead at machine speed makes that a pattern rather than an incident. That is the reason the constraints below are product defaults rather than settings.
This page is general information. It is not legal advice, and it is not a compliance certification. Fair Housing interpretation, state law and MLS rules vary and interact. Your broker and your own counsel are the right people to review your setup.
Protected characteristics
The federal Fair Housing Act prohibits discrimination based on race, color, religion, sex, including sexual orientation and gender identity, national origin, familial status and disability. Many states and cities protect further characteristics, including source of income, age, marital status and military status. SeeHUD's overview of the Fair Housing Act for the federal position, and check your own state and local rules.
What the assistant will not do
- No neighborhood recommendations. Asked which area would suit someone, it declines and routes to you. That question is where steering lives.
- No safety or crime claims. "Safe neighborhood" and its relatives are refused. They are unverifiable and they are frequently used as proxies.
- No school ratings or comparisons. It will pass on the district name as a fact and point you at public data. It will not rank.
- No demographic descriptions. Not of a neighborhood, not of current residents, not of who a property would suit.
- No routing or scoring on protected characteristics.Qualifying uses timeline, price range, financing status, area of interest and must-have features. Nothing else is in the model.
- No different service levels. Every inquiry gets the same questions in the same order. That consistency is the point.
You can watch all of this on the live demo. Ask it about schools, safety or the best area and see what it says.
Listing drafts
The listing writer and the freelisting description generator both work the same way: only facts you entered may appear in the draft, and every draft is checked against a phrase list and marked as requiring a human read.
Phrasings the checker flags
| Avoid | Why | Instead |
|---|---|---|
| Perfect for a family, family-friendly | Familial status | Four bedrooms, fenced yard |
| Safe neighborhood, low crime | Unverifiable, commonly a proxy | Describe the property. Point buyers at public data. |
| Walking distance to St Mary's | Religion | Name the street or the distance to a public landmark |
| Ideal for empty nesters, great for retirees | Age and familial status | Single-level living, low maintenance lot |
| Exclusive, prestigious, desirable area | Coded description of residents | State the facts that make it desirable |
| Wheelchair bound, handicapped accessible | Describes the person, not the feature | Zero-step entry, 36 inch doorways, roll-in shower |
| Integrated, diverse, ethnic neighborhood | Race and national origin | Leave it out entirely |
That checker is a keyword pass, not a compliance review. It will miss novel phrasing, and a draft that passes it is still a draft.
Your editing checklist
- Does every sentence describe the property or the transaction, rather than a person?
- Is every fact in it verifiable against the MLS record or the seller disclosure?
- Would this read the same way to any buyer, regardless of who they are?
- Are accessibility features described as features rather than as assumptions about the occupant?
- Are there any judgments about schools, safety or neighborhood character left in it?
- Does it meet your MLS field rules and your state advertising rules?
Accessibility
Describing accessibility features is good practice and is not a Fair Housing problem. "Zero-step entry from the garage" is a fact about a house. "Suitable for a disabled buyer" is an assumption about a person. The difference is the subject of the sentence.
Records
The service keeps the full transcript of every conversation and writes it to your CRM. If a complaint ever arrives, being able to show exactly what was said to everyone, in the same order, is more useful than any policy document.
If you find a problem
If the assistant produces output that looks like a Fair Housing problem, report it. Phrasing that gets through the checks is treated as a product defect, not a customer error. Contact details are on thecontact page.
Further reading
- HUD Office of Fair Housing and Equal Opportunity
- National Association of Realtors Fair Housing resources
- Your state real estate commission and your own MLS rules.
This page is general information rather than legal advice. Fair Housing interpretation, state fair housing law and your MLS rules all interact. Take your own setup to your broker or your own counsel.